Complete Guide On Domain Authority And How To Improve It

If you are active in online marketing, then you must have come across a term, “Domain Authority“. Advertisers actively use domain authority to find out good blogs to post sponsored reviews on. I was aware of this term but never really understand its importance until last week. I contacted an advertiser for a paid post and he asked me whether, my blog’s domain authority is over 30 or not? I was taken aback a bit because I was expecting him to ask about my blog’s Alexa Rank or Google Page Rank. So, I lost that chance but learnt a very important lesson that day.

domain authority,improve domain autority,tips on improving domain authority

Domain Authority has become an important factor for Advertisers and bloggers as it shows credibility of a particular blog by combining the effect of Google Page Rank, Alexa Rank and .40 other factors. If any blog has a domain authority score of 30 or more then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

What is Domain Authority?

Just like Google Page Rank and Alexa Rank, Domain Authority is also a ranking metric by Moz.com. Domain Authority determines the potential of any blog in search engine rankings.

According to MozDomain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based on data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.

Domain Authority is used to know the credibility of a particular blog or website. It determines whether a blog is trustworthy or not. A good domain authority score means, your blog is quality and trustworthy. Search Engines would always prefer a blog with a better domain authority in their search results.

Why has Domain Authority suddenly become so important these days?

As you all know, Google has not updated its page rank for last 9 months. The last PR update took place on 5 February 2013 and after that pagerank update is just on hold. So we can say that Google page rank is not displaying the true potential and authority of blogs anymore.

There are large number of blogs who are having high quality content and are ranking well in SERP,but still they do not have any PR. Ankit Singla blog (bloggertipstricks.com)is one of them. His blog is ranking well in Google SERP(In Top 3) for most of its primary keywords & is among the most popular blogs these days.

Some days back, Matt Cutts, head of Webspam team at Google, declared at Pubcon Las Vegas that Google is not going to update Page Rank anytime soon, at least not this year.

Search Engine Watch had the following to say on this matter :

For PageRank devotees, there is some bad news. PageRank is updated internally within Google on a daily basis and every three months or so, they would push out that information to the Google toolbar so it would be visible to webmasters. Unfortunately, the pipeline they used to push the data to the toolbar broke and Google does not have anyone working on fixing it. As a result, Cutts said we shouldn’t expect to see any PageRank updates anytime soon–not anytime this year. He doesn’t know if they will fix it, but they are going to judge the impact of not updating it. The speculation that PageRank could be retired is not that far off from the truth, as it currently stands.

PageRank used to be a huge deal sometime back but it seems to be on its way out. Google and Matt Cutts are not putting that much effort into it either. It looks like only time (Google too) will decide the future of Google Pagerank. This is where Domain Authority comes into picture. Due to Google Pagerank situation, significance and importance of Domain Authority and Alexa Rank have increased manifold. These days, Domain Authority represents the credibility and trustworthiness of any blog. Blogs having higher domain authority tend to perform better in search engine rankings and have better higher SERP ranks.

“Domain Authority” has also become the ffavorite metric of advertisers instead of Alexa or Google PR. This means that if your blog has good domain authority then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

How is Domain Authority Measured?

Domain Authority is measured by Moz.com over a 100-point, logarithmic scale. The higher your blog’s domain authority score, better is its quality and credibility in eyes of search engines. According to Moz, it is easier to grow your Domain Authority score from 20 to 30 than it would be to grow from 70 to 80. A blog with a domain authority of above 30, starts showing some authority in search engines.

Many popular sites like Google, Facebook and Twitter have a domain authority score of 100. These are the domain authority scores of some of the most popular blogs in the world. Problogger.net leads the pack with an awesome score of 88, while Bloggingtips by Zac Johnson also fairs quite well.

Sr.No. URLs Page Authority
(Max = 100)
Domain Authority
(Max = 100)
Linking Root Domains Total Links Status
1 http://shoutmeloud.com 54 55 2549 173 OK
2 http://problogger.net 74 88 26258 15593 OK
3 http://bloggingtips.com 58 74 9595 5721 OK
4 http://basicblogtips.com 62 54 1395 7009 OK
5 http://www.comluv.com 55 69 4241 588 OK

Major factors affecting Domain Authority

Major factors affecting Domain Authority of a blog are :

  • Age of Domaind
  • Number of good quality Backlinks (both internal and external).
  • Number of linking domains.
  • Size of blog (number of good quality posts and pages).
  • Some Moz metrics like MozRank and MozTrust.

Now, the big question, How to increase your blog’s domain authority?

How to increase Domain Authority of your blog?

According to Moz, Domain Authority is very difficult to influence directly because it is made up of many different metrics. The best way to improve your blog’s domain authority is to improve your overall SEO. In particular, you should focus on building high quality backlinks by getting more links from other well-linked-to pages.

Here are 7 very easy tips to increase domain authority of your blog very easily.

1.Quality Backlinks is the real deal

Back links are the most important factor while determining your Domain Authority score. Search engine prefer blogs which have large number of good quality inbound links as they are more credible in the eyes of search engines. Your chance of getting higher domain authority scores also increases when your site has more inbound than outbound links. You should focus on building high quality do follow backlinks from high PR sites which in turn will improve your blog’s MozRank and MozTrust (both factors affect domain authority). Always try to build relevant links as irrelevant links are of no use.

A word of caution, stay away from scam sites. BackLinks from such sites can harm your blog’s authority and credibility in the eyes of search engines. Blog Commenting and Guest Blogging are two very popular ways of creating high quality backlinks. Link back to your blog with relevant anchor text but don’t overuse any anchor text.

Guest blogging on blogs with higher Domain authority than yours is a great way to improve your blog’s domain authority. Make sure that you get do follow backlinks for your guest post. If those backlinks are from a blog with high domain authority, then it will improve your blog’s domain authority too.

Blog Commenting is also a great way of getting backlinks from quality blogs within your niche. This will also help your blog in achieving better domain authority.

2.Content is still the king

There is no substitute to high quality content. Quality content also plays a major factor in determining your blog’s domain authority. Good quality content also helps in building high quality backlinks naturally. If you have written high quality content, then other blogs and sites would definitely love to link-to-your blog. Always write unique content because Search Engines prefer unique content. Infographics, tutorials and listified posts are more likely to attract backlinks from blogs in the same niche. The best way of creating quality inbound links is to create and distribute quality content on regular basis.

Try to write a large number of high quality unique posts as a blog with large number of posts will automatically generate more inbound links resulting in a better Domain Authority score. Search Engines love fresh and relevant content. If you are updating your blog regularly, then more pages and posts of your blog would be indexed by search engines resulting in better domain authority score.

3.Link Diversity is a must

It’s not only important to have a large number of backlinks pointing to your blog but its also necessary that those links are coming from as many different high PR blogs and sites as possible. Link diversity is a must for your blog’s link profile. Your blog’s diverse link profile look natural to search engines whereas blogs having links from same domains look artificial to Google and other search engines and may get penalized.

4.Interlinking your posts work wonders

Don’t forget to link your new articles with your older ones. In this way, link juice passes through your entire blog. Interlinking your posts also helps in better and quicker indexing of your new posts. As a result, new posts of your blog will rank much quicker.

One more point, Many bloggers make the mistake of building backlinks to their homepage and other high level pages only. But it’s necessary to build backlinks to your inner pages too so that link juice can pass through the entire structure of your blog. If your inner pages like blog posts and pages have enough backlinks from a variety of sources then search engines find them credible resulting in better domain authority and SERP rankings for your blog posts.

Also Check: Top 5 Websites For Checking Your Website Speed

5.Social Media, Blog Directories and Blog Communities have a role to play too

Recent updates in Google’s algorithm have pushed Social Media to the forefront of factors affecting the SERP and domain authority of any blog. Google now considers Social Media presence as a ranking factor too. So, a post that went viral on these social media platforms would rank better on Search Engine results too. Social Media presence also affects your blog’s domain authority too. If your blog is actively participating in social media platforms like Twitter, Facebook, Google+ and Pinterest etc. then its domain authority will improve too.

Submitting your blog to popular blog directories like Technorati and DMOZ helps in creating high PR backlinks to your blog resulting in gradual improvement of your blog’s domain authority. It’s important to note that backlinks from low quality blog directories can harm your blog too. So, submit your blog to high quality and relevant blog directories only.

Blog Communities play a major role in helping bloggers from same niche to interact with each other. Interaction plays a major role in blogging. One of the best ways to bring traffic and high quality back links to your blog is by connecting with well-known bloggers within your niche. Apart from interaction, you can get High PR backlinks from these blogging communities too. So, don’t forget to join popular blogging communities like Blog Engage, BizSugar and Inbound.org, if you are missing on this aspect of blogging.

Check: High PR CommentLuv Dofollow Blog List

6.Play Safe, Be Safe

Never ever involve in any black hat SEO techniques. Build you links gradually and naturally. Never link to any pages that has been penalized by Google for spam content. Never use automated tools for creating thousands of backlinks in a short time. Otherwise search engines will ban your blog/domain for spamming. You have to build trust in the eyes of search engines and that can only be done by creating high quality unique content on your blog and building good quality backlinks manually.

You May Also Like: Top 10 SEO Tips For Beginners

7.Old is 24 carat Gold

Domain age is a major factor in calculating your blog’s domain authority score. Old domains are generally considered more trustworthy by Search engines too. Domain age is among the 200 factors that Google considers in their search engine algorithms. Well, you can’t do much about this aspect. Just concentrate on creating fresh and unique content on your blog that can attract high quality PR links from blog within your niche. Concentrate on gradually backlinks to your blog gradually and naturally. This will automatically improve domain authority of your blog.

How To Check Domain Authority

There are many domain authority checker which you can use for checking DA of your blog. I personally use Small SEO Tools and Moonsy for checking the domain authority of my blog. Some other tools that can help you in checking your blog’s domain authority are Open Site Explorer and Mozbar. Mozbar is the official product by Moz.com and is available as a free browser extension for both Google Chrome and Mozilla Firefox and lets you see metrics like Domain Authority and Page Authority for every page you visit, analyze links as you browse, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools.

Conclusion

Domain authority has become an important metric for measuring the success of your blog. Google Page Rank, Alexa Rank and Domain Authority are the three metrics considered by every advertiser these days. There is no chance of Page Rank updation this year and Alexa Rank can be faked. Moreover, there are just too many reports pointing out that Google is planning to drop its Page Rank. If it indeed happens, then domain authority would become even more important. Blogs with good domain authority can easily attract good offers from direct advertisers. These are seven best tips to increase the domain authority of your blog easily. Your blog’s SERP will also improve with domain authority and as a result you will also get more organic traffic to your blog.

Over to you friends, How important is Domain Authority according to you? What are you doing to improve domain authority of your blog?

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Namit kapoor
Guest
Namit kapoor

May be its funny but at the start i was unable to pick word DA… but after this I am very happy..But nice article and nice writing.

Ankur Upadhyay
Guest
Ankur Upadhyay

Hii Namit,

I am glad that I was of help. Domain Authority is a very important term for bloggers these days. Thanks for taking your time to comment here. 🙂

Reginald
Guest
Reginald

Impressive write Ankur.

DA is built once you have more backlinks and quality. Of course, when you have more quality, people tend to link to you and that’s how it goes.

Nice write and thanks for sharing!

Arun Kallarackal
Guest

Hi Ankur, It was a good read, a well written, detailed article. I too came to know of DA quite recently. I’ve checked the DA of one of my active and old (9 months) blog. It turned out to be 25. When I checked my new blog, it was just 8! From that, I learnt that age of a domain is crucial in determining its DA. So is the number of quality posts. I was unaware of the effect of internal linking on DA. Now that you’ve uncovered the importance of internal linking, I’ll put some effort towards it 🙂… Read more »

Abhay
Guest

Awesome guide about domain authority.
Google pr not updated from long time. I am also waiting to update.

Souvik mallick
Guest

That’s a nice and well written post ankur. But cant agree with one point you mentioned “Major factors affecting Domain Authority of a blog are : Age of Domain”. See, if you are citing to authority of a site in google’s eye, then obviously it has a role to play but if you are citing to Domain authority(DA) metrics of MOZ then it has no role to play. DA of moz is independent of domain age, its all co-related with backlinks, referring domains the root domain or subdomain is having. Moz calculate DA based on 40 metrics but domain isn’t… Read more »

Mahendra
Guest
Mahendra

Hey Ankur, sorry but backlinks, PA, DA data is wrong.

marilyn cada
Guest
marilyn cada

hi ankur and to deepak. wow, i am extremely impressed with the amount of information you have shared about Domain authority. reading this was like reading a mini ebook about domain authority. thank you for informing us about these updates since we tend to focus on alexa and page rank although domain authority is the norm now..

Ryan Biddulph
Guest
Ryan Biddulph

Hi Ankur,

I dug deep into DA a few days ago after Harsh A. shared a few tips via a comment on my blog.

I have a DA of 47 now; solid. No doubt my guest posts helped boost my DA from 42, a few weeks ago.

Link diversity is also key.

Smashing post!

Aditya Dey
Guest

Hi,

Domain Authority is the current ‘talk of the town’ among the bloggers….You’ve mentioned it right that there is no surety on the next PR update….DA is an awesome tool to measure the credibility of a domain to extent of the site/blog itself…..Thanks for sharing these tips with us…they are AWESOME………

sandeep kumar
Guest

Hi Ankur
Before 2 Week Ago I m Aware of “how the DA is Important” To Our blog.And After reading your post i aware of how Da Calculated And How To increase our DA

Nice Post Dude
Keep Sharing

Niraj
Guest

Very long post and very informative too. Got lots off ideas about DA after reading this post.
Thanks a lot for sharing.

Mohammed Ali
Guest
Mohammed Ali

Great source of information bro… Well written post… Good luck 🙂

Chaudhari Anil
Guest

hello Ankur
Awesome post bro
i love to write this post ,i write awesome post bro and as my think backlink is the real deal to improve our site DA .and Now Finaly Google pr updated after long time .
so thanks for sharing…

sanjay choubey
Guest
sanjay choubey

Such a nice post about Domain authority . It is simply awesome. It is very useful for all of the webmasters. Thak you for your this article. keep posting these useful stuffs.

Nirmala
Guest

Hi Ankur,

Hope it is a complete post under the topic “Domain Authority”, all points are well explained.

Now, Google has updated the PR but having good DA says that the health of that blog is good.

Yeah, there are so many factors are considered while calculating DA and so it is essential to have quality blog posts, upright social presence, old post linking & editing, creating backlinks through guest blogging & commenting.

Well written post which would certainly engage the bloggers, keep writing 🙂

Nwosu Desmond
Guest
Nwosu Desmond

I have never seen a more comprehensive tutorial on how to improve Domain Authority than this, I am glad i already practice most of the tips you shared here and my Domain authority is 42 as well. I hope to improve it further using the guide you have shared here. Thanks.

Rohit Palit
Guest

Please give proper attribution for the image you’ve taken from my site using a dofollow link or remove the image. Dofollow’ed external links aren’t bad, if not good, for your site’s SEO. FYI, you don’t CONSERVE the PageRank of your own site by nofollowing external links. Wake up!

Jay
Guest

Ankur, great article with very useful information!
I wasn’t aware that Google stopped updating PR so it is nice to know why my blog was stuck at 0. As part of the backlinking strategy, do you recommend using mostly anchor texts or a mix of anchor texts and URLs?

Thanks for the great read!

Anil Kumar
Guest

As the PageRank is not really matter during these day I guess we need to work on DA of a blog so that we might get awesome offers from advertisers. The tips you’ve shared about the increasing the DA are really helpful.

Thanks

Afzal Zaheer
Guest
Afzal Zaheer

Hi Ankur,
I can’t thank you more for providing us with an informative post about the ways to increase DA. You rightly pointed out about content, backlink etc in increasing domain authority. Thanks again.

frank joseph
Guest

Thank you for the tips to increase our DA and PA, am always trying hard to increase my site DA as this what advertisers asked for when they want to publish their paid post.

Nakshit
Guest

Hi Ankur,
First Off Thanks to Share the Awesome Tips. A very Comprehensive Post You written here. Yes Domain Authority and Page Authority are the Important Factors Of SEO now a days.

Every Blogger should Try to boost Authority for their Sites.

Pradeep Kumar
Guest

Nice write Ankur,
thats a pretty awesome post, and cleared most of my doubt. But i got some query Ankur.
What Link Diversity Means? some one was telling that Social Bookmarking on Pligg and article directories must be avoided, would appreciate if you elaborate a bit more on link diversity…

Appreciated Ankur for such a nice Writeup……Over to you

Amit Tak
Guest
Amit Tak

The DA and PA is regularly changeable factor so we’ve to keep eye on them and always try to improve them by following above methods and tips provided by you. thanks for sharing the useful guide.

Marshall Stuart
Guest
Marshall Stuart

I just checked that there has been a change in the Domain Authority of the websites you listed above! 🙂 Nice post, thanks for the update!

Apeksha Khanna
Guest

I was very confused about Domain Authority. This post cleared all my doubts. Thanks for sharing such wonderful info.

Verniers
Guest

Nice detailed article. Since Google PR is no more updated frequently we have to depends on the DA to calculate the importance of website.

Ramohan
Guest
Ramohan

As the PageRank is not really matter during these day I guess we need to work on DA of a blog so that we might get awesome offers from advertisers. The tips you’ve shared about the increasing the DA are really helpful.

pal Babban
Guest

Instead, you must look at the bigger picture of today’s SEO — it’s content

marketing. And you can only win in the other areas — domain authority,

traffic, organic search results, and ranking — by focusing on your content.

Sankar
Guest

Nice Tip on Improving Domain Authority Thanks a lot!!!

Rahul Yadav
Guest
Rahul Yadav

Awesome guide about domain authority…………Very Nice Article

Yaniv
Guest

Great guide, you provided some really good tips.

Lasisi Afees
Guest

This isn’t undoubtedly a complete guide on domain authority. Domain authority grabs more attention of webmasters these days that PageRank update is no more available. You’ve mentioned the core factors one has to work on to increase DA.

sasidharan
Guest

wow! that was a cool post, really enjoyed reading it, I was worried much about my DA, as it was very low, I hope implying these factors will help me 🙂 thanks for the share!

ashley
Guest

Very Nice post thanks for sharing…..

It will help me and other blogger to get domain authority 🙂

Ankit
Guest

Nice article about increase domain authority. you have mention (Moz metrics like MozRank and MozTrust) as major factor for increase domain authority.

Now question is that, how to increase Moz metrics like MozRank and MozTrust??

pradeep
Guest

thanks admin this is really great guid to improve my site’s DA..

Muhammad Umair
Guest

it is great info for me i was searching the way to make the good (PA) of my blog and i read the great info here thanks for your great share keep it up

Nikhil Narkhede
Guest

Hi Ankur,
Very well written guide on domain authority. Got few points which need to be improved for my blog. Stay in touch. Cheers!

Seth
Guest

It is a very good article and covers all about domain authority, in the coming days domain authority ranking has very important role in seo.

Anyikwa chinonso
Guest

hi,
i really enjoyed the post and now know the strategies to increase my DA.
After the last DA and PA updated, i noticed my DA and PA dropped, so i decided to search what my problem was, before i stumbled upon your post and now i know where to amend.

Zach
Guest

Great article guys, i’m having troubles building DA, my best is 39 right now, i’d love to make it to that list you posted above (of biggest DA blog sites) 🙂

Thanks a lot!

Justin
Guest
Justin

Great article Ankur!

I just happened to check my site on the Open Site Explorer and found this article to see if there were a few ways I could improve my domain authority. I think a lot of people just need to realize that backlinks are still one of the most important parts of ranking even after all the Google updates. If anything, I think people tend to try and avoid building backlinks naturally and through email outreach because they miss the old ways that no longer work.

piks
Guest
piks

Google rank -n/a looks really bad but we will have to make do with domain authority.Nice post.

Jarrett Holmes
Guest

PA and DA are important but can also be inflated with many SEO tools and fake measure means. I would also recommend checking on other great posts on increasing your Trust Flow and Citation Flow at the same time. Great post and thank for sharing the information.

Suresh
Guest

One of the best reads on domain authority. I was reading out and writing down a few things to done (sort of checklist) and glad I found this article. Learnt a lot from the content published about this on Moz, Quicksprout, Shoutmeloud and Wpseotricks.

Will follow a few things mentioned from today and will let you know what works and how much impact it has had. Thank you again for your time in putting this forward.

Agnibanya
Guest

Great write up Ankur..Of late , I noticed a drastic drop in my DA PA and after reading your article I realised maybe its because I am not as active on social media as I was before..Atleast I now know where I was wrong..Thanks for all of that info

Mike
Guest

Good read. I a have an ecommerce website and thies means that my content is mostly product pages. . Do you have any suggestion for ecommerce sites to increase their DA?

Muhammad Abdullah
Guest

Thanks for sharing the points to improve the domain authority. Domain authority is important than never before. Brands, when looking for collaborations with bloggers, consider it a very important factor. The higher the authority of your domain, the more collaboration opportunities you get and more money you can make through your blog. This makes it extremely important to focus on domain authority. In fact, I think bloggers must first focus on having a good DA and then on traffic. Of course, if you work on one thing and put great efforts on it, the other things gets done automatically. For… Read more »

Sahil
Guest
Sahil

DA & PA is very important but the main focus on getting this is domain age and thats many people don’t do

they dont renew their domains and purchased new ones for saving some money

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